Who are ya?
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What's your e-mail address?
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For which station is this request?
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New or existing prospect?
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Business name
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Business address
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Contact name
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Contact phone number
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Requested date of completion
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Date of presentation
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Quantity and length of spots
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Format for presentation
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Approximate budget requested from client
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$
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Client's annual advertising budget
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$
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Projected length of campaign
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Type of campaign
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Goal of campaign / client expectations
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Client's product or service
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How much this client has invested with us year-to-date
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$
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Describe the client's best potential customers:
the 25% who do 75% of their business
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Customer gender approximation
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male female
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What are the benefits of dealing with this client?
What's in it for the customer?
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Who is the client's competition? What sets the client apart?
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Do they use a positioning statement or require a specific landmark referral for location?
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Have they used radio before?
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Is there any print involvement?
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Is there any TV involvement?
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Any other notes to add to this request? (Optional)
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